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ESS 630 - Sport Marketing

ESS 630
3 Credits

Examines the marketing mix of place, product and price for sport organizations. Additional topics of study include branding, licensing, marketing strategy and public relations. Three hours.

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Textbooks
Dates: May. 10 – Jun. 26, 2027
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Register by: May. 7, 2027
Sport Marketing
Mullin, Hardy, and Sutton
ISBN: 978145042498
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