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Mkt 300 - Global Marketing

Mkt 300
3 Credits

Examines legal, economic and social factors influencing marketing abroad, as well as the problems of pricing, promotion and distribution of products in foreign markets. Emphasis on internet research, developing marketing strategies and classroom presentation. Three hours.

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Textbooks
Dates: Oct. 16 – Dec. 12, 2026
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Register by: Oct. 13, 2026
Prerequisites: Mkt 205.
International Marketing
Philip Cateora and John Graham and Mary Gilly and Bruce Money
ISBN: 9781259712357
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