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Marketing

We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.

Mkt 205
3 Credits
Principles of Marketing
An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing. Three hours.
Information
Textbooks
Dates: May. 8 – Jun. 24, 2023
Register
Register by: May. 5, 2023
Next offered: Aug. 25, 2023 - Oct. 14, 2023
Principles of Marketing – 17th
Philip T. Kotler and Gary Armstrong
Pearson
ISBN: 13: 9780134492513
Mkt 205
3 Credits
Principles of Marketing
An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing. Three hours.
Information
Textbooks
Dates: Aug. 25 – Oct. 14, 2023
Register
Register by: Aug. 22, 2023
Principles of Marketing – 17th
Philip T. Kotler and Gary Armstrong
Pearson
ISBN: 13: 9780134492513
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