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Marketing

We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.

Mkt 205
3 Credits
Principles of Marketing
An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing. Three hours.
Information
Textbooks
Dates: May. 6 – Jun. 22, 2024
Register
Register by: May. 3, 2024
Next offered: Aug. 30, 2024 - Oct. 19, 2024
Principles of Marketing – 17th (2018)
Philip T. Kotler and Gary Armstrong
Pearson
ISBN: 13: 9780134492513
Mkt 312
3 Credits
Professional Selling I
Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow-up. Three hours.
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Textbooks
Dates: May. 6 – Jun. 22, 2024
Register
Register by: May. 3, 2024
Prerequisites: Mkt 205.
Selling, Building Partnerships – 10th
Weitz, Castleberry, Tanner
McGraw-Hill Education
ISBN: 9781259573200
Mkt 205
3 Credits
Principles of Marketing
An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing. Three hours.
Information
Textbooks
Dates: Aug. 30 – Oct. 19, 2024
Register
Register by: Aug. 27, 2024
Next offered: May. 12, 2025 - Jun. 28, 2025
Principles of Marketing – 17th (2018)
Philip T. Kotler and Gary Armstrong
Pearson
ISBN: 13: 9780134492513
Mkt 300
3 Credits
Global Marketing
Examines legal, economic and social factors influencing marketing abroad, as well as the problems of pricing, promotion and distribution of products in foreign markets. Emphasis on internet research, developing marketing strategies and classroom presentation. Three hours.
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Textbooks
Dates: Oct. 18 – Dec. 14, 2024
Register
Register by: Oct. 15, 2024
Prerequisites: Mkt 205.
International Marketing – 18th
Philip Cateora and John Graham and Mary Gilly and Bruce Money
ISBN: 9781259712357
Mkt 205
3 Credits
Principles of Marketing
An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing. Three hours.
Information
Textbooks
Dates: May. 12 – Jun. 28, 2025
Register
Register by: May. 9, 2025
Principles of Marketing – 17th (2018)
Philip T. Kotler and Gary Armstrong
Pearson
ISBN: 13: 9780134492513
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