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Marketing

We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.

Mkt 205
3 Credits
Principles of Marketing
An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing. Three hours.
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Textbooks
Dates: May. 12 – Jun. 28, 2025
Register
Register by: May. 9, 2025
Next offered: Aug. 29, 2025 - Oct. 18, 2025
Principles of Marketing – 17th (2018)
Philip T. Kotler and Gary Armstrong
Pearson
ISBN: 13: 9780134492513
Mkt 312
3 Credits
Professional Selling I
Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow-up. Three hours.
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Textbooks
Dates: May. 12 – Jun. 28, 2025
Register
Register by: May. 9, 2025
Prerequisites: Mkt 205.
Selling, Building Partnerships – 10th
Weitz, Castleberry, Tanner
McGraw-Hill Education
ISBN: 9781259573200
Mkt 400
3 Credits
Digital Marketing
Explores the development and implementation of digital-marketing campaigns. Topics include search-engine optimization (SEO) and marketing using email, social media, and other web-based marketing. Introduction to the measurement and evaluation of the effectiveness of digital-marketing campaigns. Three hours.
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Textbooks
Dates: Jun. 30 – Aug. 16, 2025
Register
Register by: Jun. 27, 2025
Mkt 205
3 Credits
Principles of Marketing
An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing. Three hours.
Information
Textbooks
Dates: Aug. 29 – Oct. 18, 2025
Register
Register by: Aug. 26, 2025
Principles of Marketing – 17th (2018)
Philip T. Kotler and Gary Armstrong
Pearson
ISBN: 13: 9780134492513
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