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Marketing

We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.

Mkt 400

3 Credits

Explores the development and implementation of digital-marketing campaigns. Topics include search-engine optimization (SEO) and marketing using email, social media, and other web-based marketing. Introduction to the measurement and evaluation of the effectiveness of digital-marketing campaigns. Three hours.

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Textbooks

Dates: Jun. 30 – Aug. 16, 2025

Register by: Jun. 27, 2025

Mkt 205

3 Credits

An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing. Three hours.

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Textbooks

Dates: Aug. 29 – Oct. 18, 2025

Register by: Aug. 26, 2025

Principles of Marketing – 17th (2018)

Philip T. Kotler and Gary Armstrong

Pearson

ISBN: 13: 9780134492513

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