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Marketing

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Mkt 205

3 Credits

An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing. Three hours.

Information

Textbooks

Dates: May. 8 – Jun. 24, 2023

Register by: May. 5, 2023

Next offered: Aug. 25, 2023 - Oct. 14, 2023

Principles of Marketing – 17th

Philip T. Kotler and Gary Armstrong

Pearson

ISBN: 13: 9780134492513

Mkt 205

3 Credits

An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing. Three hours.

Information

Textbooks

Dates: Aug. 25 – Oct. 14, 2023

Register by: Aug. 22, 2023

Principles of Marketing – 17th

Philip T. Kotler and Gary Armstrong

Pearson

ISBN: 13: 9780134492513

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