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Marketing

We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.

Mkt 205

3 Credits

An introduction to marketing's role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing. Three hours.

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Textbooks

Dates: May. 12 – Jun. 28, 2025

Register by: May. 9, 2025

Principles of Marketing – 17th (2018)

Philip T. Kotler and Gary Armstrong

Pearson

ISBN: 13: 9780134492513

Mkt 312

3 Credits

Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow-up. Three hours.

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Textbooks

Dates: May. 12 – Jun. 28, 2025

Register by: May. 9, 2025

Prerequisites: Mkt 205.

Selling, Building Partnerships – 10th

Weitz, Castleberry, Tanner

McGraw-Hill Education

ISBN: 9781259573200

Mkt 411

3 Credits

Application of marketing principles to strategic management of the firm's marketing program. Emphasis on critical thinking, business decision-making, and developing the firm's marketing plan. Three hours.

Information

Textbooks

Dates: Jun. 30 – Aug. 16, 2025

Register by: Jun. 27, 2025

Prerequisites: Mkt 205.

Marketing Management – 15th

Kotler and Keller

Pearson

ISBN: 978-0133856460

Marketing 4.0 Moving from Traditional to Digital – 2017

Kotler, Kartajaya, and Setiawan

Wiley