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Marketing Courses

We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.

Mkt 411: Marketing Strategy

3 credits

Application of marketing principles to strategic management of the firm’s marketing program. Emphasis on critical thinking, business decision-making, and developing the firm’s marketing plan.

  • Dates: Jan. 13–Mar. 4, 2023
  • Register by: Jan. 10, 2023
  • Prerequisite: Mkt 205

Marketing Management – 15th Edition
Kotler and Keller
ISBN: 9780133856460

Marketing 4.0 Moving from Traditional to Digital – 2017 Edition
Kotler, Kartajaya, and Setiawan

Marketplace Microsimulations
Note: Information on this online resource will be provided in the course. Cost for a student license is $30.

Mkt 312: Professional Selling I

3 credits

Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow-up.

  • Dates: Mar. 3–Apr. 29, 2023
  • Register by: Feb. 28, 2023
  • Prerequisite: Mkt 205

Selling: Building Partnerships – 10th Edition
Stephen B. Castleberry and John F. Tanner, Jr.
McGraw-Hill Education
ISBN: 9781259573200

The Art of Woo, Using Strategic Persuasion to Sell Your Ideas
G. Richard Shell and Mario Moussa
ISBN: 9781591841760

Mkt 205: Principles of Marketing

3 credits

An introduction to marketing’s role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.

  • Dates: May 8–June 24, 2023
  • Register by: May 5, 2023

Principles of Marketing – 17th Edition
Philip T. Kotler and Gary Armstrong
ISBN: 13: 9780134492513