Marketing Courses

We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.

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Mkt 205: Principles of Marketing

3 credits

An introduction to marketing’s role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.

  • Dates: Jan. 15–Apr. 25, 2020
  • Register by: Jan. 12, 2020

Principles of Marketing – 17th Edition
Philip T. Kotler and Gary Armstrong
Pearson
ISBN: 13: 9780134492513  Amazon  Ebay

Mkt 312: Professional Selling I

3 credits

Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow-up.

  • Dates: Mar. 9–May 2, 2020
  • Register by: Mar. 6, 2020
  • Prerequisite: Mkt 205

The textbook information for this course is not yet available. Please check back later.

Mkt 300: Global Marketing

3 credits

Examines legal, economic and social factors influencing marketing abroad, as well as the problems of pricing, promotion and distribution of products in foreign markets. Emphasis on internet research, developing marketing strategies and classroom presentation.

  • Dates: May 11–June 27, 2020
  • Register by: May 8, 2020
  • Prerequisite: Mkt 205

The textbook information for this course is not yet available. Please check back later.