We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.
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Mkt 205: Principles of Marketing
An introduction to marketing’s role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.
- Dates: Jan. 17–Mar. 5, 2022
- Register by: Jan. 14, 2022
Principles of Marketing – 17th Edition
Philip T. Kotler and Gary Armstrong
ISBN: 13: 9780134492513