Marketing Courses

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Mkt 205: Principles of Marketing

3 credits

An introduction to marketing’s role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.

  • Dates: Jan. 15–Apr. 25, 2020
  • Register by: Jan. 12, 2020

Principles of Marketing – 17th Edition
Philip T. Kotler and Gary Armstrong
Pearson
ISBN: 13: 9780134492513  Amazon  Ebay