Skip to content

Marketing Courses

We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.

Please see our dual enrollment page for information about this program.

Mkt 205: Principles of Marketing

3 credits

An introduction to marketing’s role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.

  • Dates: May 8–June 24, 2023
  • Register by: May 5, 2023

Principles of Marketing – 17th Edition
Philip T. Kotler and Gary Armstrong
ISBN: 13: 9780134492513