We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.
Mkt 312: Professional Selling I
Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow-up.
- Dates: Mar. 9–May 2, 2020
- Register by: Mar. 6, 2020
- Prerequisite: Mkt 205
Selling: Building Partnerships – 10th Edition
Stephen B. Castleberry and John F. Tanner, Jr.
The Art of Woo, Using Strategic Persuasion to Sell Your Ideas
G. Richard Shell and Mario Moussa
Mkt 205: Principles of Marketing
An introduction to marketing’s role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.
- Dates: June 29–Aug. 8, 2020
- Register by: June 26, 2020
- Next offered: Jan. 13–Apr. 24, 2021
Principles of Marketing – 17th Edition
Philip T. Kotler and Gary Armstrong
ISBN: 13: 9780134492513