Marketing Courses

We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.

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Mkt 312: Professional Selling I

3 credits

Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow-up.

  • Dates: Mar. 9–May 2, 2020
  • Register by: Mar. 6, 2020
  • Prerequisite: Mkt 205

Selling: Building Partnerships – 10th Edition
Stephen B. Castleberry and John F. Tanner, Jr.
McGraw-Hill Education
ISBN: 9781259573200

The Art of Woo, Using Strategic Persuasion to Sell Your Ideas
G. Richard Shell and Mario Moussa
ISBN: 9781591841760

Mkt 205: Principles of Marketing

3 credits

An introduction to marketing’s role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.

  • Dates: June 29–Aug. 8, 2020
  • Register by: June 26, 2020
  • Next offered: Jan. 13–Apr. 24, 2021

Principles of Marketing – 17th Edition
Philip T. Kotler and Gary Armstrong
ISBN: 13: 9780134492513