Marketing Courses

We are excited about the prospect of your taking courses through SCOPE. Formal admission to BJU is not required to take a course by distance learning, and approval to take a distance learning course does not imply admission to BJU or to a particular degree program.

Mkt 205: Principles of Marketing

3 credits

An introduction to marketing’s role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.

  • Dates: Aug. 31–Oct. 17, 2020
  • Register by: Aug. 28, 2020
  • Next offered: Jan. 13–Apr. 24, 2021

Principles of Marketing – 17th Edition
Philip T. Kotler and Gary Armstrong
Pearson
ISBN: 13: 9780134492513

Mkt 312: Professional Selling I

3 credits

Practical training in successful selling. Emphasis on the selling process, prospecting, preparation, presentation, handling objections, closing and follow-up.

  • Dates: Aug. 31–Oct. 17, 2020
  • Register by: Aug. 28, 2020
  • Prerequisite: Mkt 205

Selling: Building Partnerships – 10th Edition
Stephen B. Castleberry and John F. Tanner, Jr.
McGraw-Hill Education
ISBN: 9781259573200

The Art of Woo, Using Strategic Persuasion to Sell Your Ideas
G. Richard Shell and Mario Moussa
ISBN: 9781591841760

Mkt 300: Global Marketing

3 credits

Examines legal, economic and social factors influencing marketing abroad, as well as the problems of pricing, promotion and distribution of products in foreign markets. Emphasis on internet research, developing marketing strategies and classroom presentation.

  • Dates: Oct. 19–Dec. 12, 2020
  • Register by: Oct. 16, 2020
  • Prerequisite: Mkt 205

International Marketing – 18th Edition
Philip Cateora and John Graham and Mary Gilly and Bruce Money
ISBN: 9781259712357
Note: Copyright: 2020

Mkt 205: Principles of Marketing

3 credits

An introduction to marketing’s role of creating and capturing customer value for both consumer and business markets. Topics include customer-driven marketing strategies, product development, pricing, promotion, distribution, supply chain, competitive advantage, marketing ethics, the global marketplace and sustainable marketing.

  • Dates: Jan. 13–Apr. 24, 2021
  • Register by: Jan. 10, 2021

Principles of Marketing – 17th Edition
Philip T. Kotler and Gary Armstrong
Pearson
ISBN: 13: 9780134492513

Mkt 414: Marketing Research

3 credits

Provides research methodologies and skills such as questionnaire design, Internet search strategies, statistical analysis, and other principles of data mining which are used in marketing management. A highlight of the course is a team marketing research project applying these marketing intelligence gathering techniques.

  • Dates: Mar. 8–May 1, 2021
  • Register by: Mar. 5, 2021
  • Prerequisites: Mkt 205, BA 320

The textbook information for this course is not yet available. Please check back later.